Summary:

Smile Studio Orthodontics is proud to serve Katy, Richmond, Fulshear, Sugar Land, and the surrounding Houston community with state-of-the-art orthodontic care. Since 2010, we have been well-respected for our signature beautiful smiles.  (This is not my direct client. this is a third-party client but I am doing SEO for this client).

Challenges:

When they wanted a first-page ranking for keywords like Richmond Katy Orthodontics, Braces Specialist In Richmond Katy, Affordable Orthodontics Richmond Katy, Best Orthodontics Near Richmond Tx, and Katy Best Orthodontics.

As an SEO Executive, I have taken the following steps to complete this project

Successfully. The strategy I have created for them:

I suggest they redesign their website first to make it more search engine friendly. There is a targeted location in TX so I also suggested improving content length because Competitor content length is very good. I have suggested creating new landing pages for targeting the keywords.

My Roles & Responsibilities:

• Keyword research & analysis
• Competitor’s website & link analysis
• Coordinated with the development team for the website redesign
• Coordinated with the client for finalizing new web pages.
• Coordinated with content writers for content development for all web pages.
• Conversion rate optimization (CRO): Call to action modification to increase

Conversion rate

• Comprehensive on-page optimization (Meta tag insertion, heading text optimization,

Internal linking, image optimization, URL optimization, redirects, site-map creation

and verification, Google Search Console and Analytics setup, etc.)

• Local SEO Setup (citation building, NAP clean up)
• Link building (We used various techniques to build quality backlinks including,

roofers directories, guest blogging, social media promotion, content marketing,

Competitors link scan etc.)

 Results: